Website Codes & Conventions

• A website usually always begins with a home page, clearly demonstrating the purpose and genre to the audience 
• Within the home page, there are typically interactional subheadings, positioned at the top of the page, containing other subject areas e.g. 'Home and Garden' for the audience to navigate through
• The title of the magazine is usually always positioned at the top of the home page, making it easy for the audience to understand what to expect from the website 
• Any images included are typically positioned alongside a heading and an article extract, in order to inform the audience on what to expect from this particular section of content
• Typography is often capitalised to make it stand out to the audience, and will often contrast with the background colour e.g. if the background is black, then it is likely that the text will be white 
• The occasional video is included, but not frequently enough to make it a common convention. An example of a video that is occasionally included is a surfing video relating to a featured article
• One image is featured per article, and will usually always contain a regional landscape 
• With most websites there are usually social media links to various platforms, usually included to appeal to younger members of the target audience and those who are interested in following content from the magazine 
• The positioning of articles on the home page varies depending on the amount of content the magazine has to offer, as well as depending on the general appearance and layout of the website
• A house style is usually established through the use of colour and typography
• There is typically always a structured layout presented on the website, in order to connote high production values by demonstrating professionalism, whilst simultaneously appealing to the audience