Zoe Stuthridge A2 Ancillary Tasks

Institutional research for billboards: Billboard costs in the UK vary depending on the size and location of the billboard. Typically, a standard billboard costs £500-600 for 2 weeks, and a smaller advertising billboard cost £240-£270 for 2 weeks. (taken from http://www.signkick.co.uk/blog/how-much-does-billboard-advertising-cost/ ) However, the prices for billboards range depending on certain affecting factors, such as size, location and the display period. The location pricing depends on the amount of footfall, which refers to the volume of pedestrian or vehicle traffic that passes an advertising site. For example, in busy built up areas such as London, billboard advertisements will be viewed frequently by a wide range of people, therefore possibly creating a wider audience demographic and therefore more appeal. However, Impressions can also be a determiner of billboard costs, as this refers to the number of times people are likely to notice an advert. This can be beneficial to a...

Codes and Conventions of Billboards: Unique imagery to stand out against the scenery and capture the audience's attention Usually one main image (if a magazine is being advertised, it is typically the front cover of the magazine on display), either positioned in the centre of the billboard or to the far side  If text is present on the billboard it is in a large, bold font to stand out, and alongside the main image (if one is included). The font is also easy to read Relevant information, such as a date and company name, to inform the audience on the purpose of the billboard Colours that complement each other to attract and appeal to the viewer Placed in locations that are frequently accessed by the public e.g. busy streets, bus stops etc. For magazine billboards, the masthead is usually repeated in the typography section to reinforce familiarity within the audience Words such as 'Exclusive' and 'latest issue' are also included, depending on the genre of th...