Website Analysis 2

• The positioning of the masthead ensures that it will grab the attention of the audience by being one of the first things they will see
• The basic structure of the website ensures that it is easy for the audience to navigate their way around it
• The short, basic subheadings are effective in ensuring that it is easy for the magazine's audience to understand what to expect in each section
• The subheading above the masthead makes it more personal for the viewer, therefore appealing to them by drawing them in
• Repetition of the proper noun 'Cornwall' along with the list of Cornish location names reminds the audience of the region being featured
• The variation in article content indicates that the interests of the audience are being met. For example, many members of the audience for 'Cornwall Today' magazine will have an interest in the popular TV show 'Poldark', particularly because it is set and filmed in Cornwall. Therefore, it is likely that they will want to buy 'Cornwall Today' as their interest is being represented
• The white typography stands out effectively against the grey sections present, with grey connoting sophistication and white connoting cleanliness. This therefore connotes high production values, and gives the website a more professional appearance
• The inclusion of female only models suggests that the audience for 'Cornwall Today' is predominantly female, as topics of yoga and relaxation are being represented