Billboard Analysis 1

• The repetition of the magazine title reinforces a sense of familiarity with the audience, therefore creating a more personal connection between the audience and the advertisement
• The preview of the magazine issue will appeal to the audience because it is presenting certain content that will interest them
• The inclusion of a celebrity also appeals to the audience, and females in particular, who have an interest in celebrities and fashion
• Including 'exclusive!' makes the billboard appear more important and desirable, therefore making it more appealing to the audience
• As red typically connotes strength and power, this is possibly included to give the advertisement more status and significance
• The red also contrasts effectively with the white text, making the text stand out and become more eye catching 
• In terms of typography, a variation of text sizes are present to demonstrate the importance of the text. For example, the name of the celebrity featured in the issue is capitalised to stand out further and gain attention from those members of the audience with an interest in celebrity lifestyle
• The inclusion of a website name will appeal to those who prefer digital versions of magazines. It also means that their audience demographic will possibly expand
• The positioning of certain objects, such as the image and typography, shows that the layout of the billboard has been carefully considered, therefore connoting high production values 
• The phrasing 'third anniversary issue' demonstrates the success of the magazine, therefore appealing to the audience