Billboard Industry Research
Institutional research for billboards:
Billboard costs in the UK vary depending on the size and location of the billboard. Typically, a standard billboard costs £500-600 for 2 weeks, and a smaller advertising billboard cost £240-£270 for 2 weeks. (taken from http://www.signkick.co.uk/blog/how-much-does-billboard-advertising-cost/)
However, the prices for billboards range depending on certain affecting factors, such as size, location and the display period. The location pricing depends on the amount of footfall, which refers to the volume of pedestrian or vehicle traffic that passes an advertising site. For example, in busy built up areas such as London, billboard advertisements will be viewed frequently by a wide range of people, therefore possibly creating a wider audience demographic and therefore more appeal. However, Impressions can also be a determiner of billboard costs, as this refers to the number of times people are likely to notice an advert. This can be beneficial to areas such as those with built up traffic.
Billboard advertising space is typically sold in 2 week periods, and the cost of renting a billboard increases according to the length of time it is rented for.
In reference to the magazine industry, billboard advertising is important because it builds recognition amongst consumers and creates more awareness of the product being advertised. It also creates familiarity amongst an audience, as they are being exposed to something they may see more than once.
Billboard costs in the UK vary depending on the size and location of the billboard. Typically, a standard billboard costs £500-600 for 2 weeks, and a smaller advertising billboard cost £240-£270 for 2 weeks. (taken from http://www.signkick.co.uk/blog/how-much-does-billboard-advertising-cost/)
However, the prices for billboards range depending on certain affecting factors, such as size, location and the display period. The location pricing depends on the amount of footfall, which refers to the volume of pedestrian or vehicle traffic that passes an advertising site. For example, in busy built up areas such as London, billboard advertisements will be viewed frequently by a wide range of people, therefore possibly creating a wider audience demographic and therefore more appeal. However, Impressions can also be a determiner of billboard costs, as this refers to the number of times people are likely to notice an advert. This can be beneficial to areas such as those with built up traffic.
Billboard advertising space is typically sold in 2 week periods, and the cost of renting a billboard increases according to the length of time it is rented for.
In reference to the magazine industry, billboard advertising is important because it builds recognition amongst consumers and creates more awareness of the product being advertised. It also creates familiarity amongst an audience, as they are being exposed to something they may see more than once.
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